Case Studies /




Mad Libs is a phrasal template word game where one player prompts others for a list of words to substitute for blanks in a story, before reading the – often comical or nonsensical – story aloud. The game is frequently played as a party game or as a pastime.

The game was invented in the United States, and more than 110 million copies of Mad Libs books have been sold since the series was first published in 1958.

BROS was hired by Penguin Random House via Ivory Digitals, to work in both the website and the UI of the app. Some of the biggest challenges for this project involved the used of interactive animations that should behave responsively and adapt for the different viewports (mobile, tablet and desktop).


  • Integration with private 3rd party API provided by PHR to consume content from.
  • Integration with Instagram and Twitter API for the news feeds.
  • Concatenate and minify dependencies with Gulp tasks to decrease load times and improve site performance.
  • Heavy use of CSS transitions and keyframes.

Technologies Involved

  • PHP
  • Mysql
  • Docker


  • Sketch
  • Invision
  • Sass
  • Mailchimp